Webinar Series
Contractor Sales
Excellence
What If One Additional Step in Your Sales Process Could Drive a 40%+ Increase in Conversions — at a Higher Sales Price, with Shorter Close Times?
Webinar Series
What If One Additional Step in Your Sales Process Could Drive a 40%+ Increase in Conversions — at a Higher Sales Price, with Shorter Close Times?
Your Guide
Chief Growth Officer
Gene has been exactly where you are. He built a geotechnical contracting business from zero to over $5M in revenue in under 4 years — personally selling more than $4M of that at strong margins. Before that, he held executive sales roles at Gateway Computers and served as EVP of Global Sales for Tony Robbins.
Everything in this session comes from the same playbook he used to grow his own contracting company and the 164+ businesses he's coached since. No theory — just what actually works when you're the one running the estimates and closing the deals.
What Changes for You
Any one of these can move the needle on your business within 90 days. Apply all five and the math gets hard to ignore.
You'll stop chasing volume and start attracting the homeowners and commercial buyers who actually close — at the margins your business needs to grow.
A 10% improvement across your lead gen, opportunity conversion, site visits, close rate, and average sales price compounds into transformational growth for your business.
You'll walk every site visit using the EDGE method — Educate, Develop a Gap, Greater Gap, Emotional Connection — so homeowners see you as the expert, not just another bid.
53% of your buyer's decision comes down to the experience you create. You'll understand the 6 principles of influence and the Iron Triangle framework — so you stop competing on price and start winning on trust.
You'll build a referral system that runs on autopilot — the follow-up cadence, the exact language, and the timing that puts your happiest clients in a peak referral state.
Inside the Session
Session Walkthrough
Actionable frameworks you can bring to your next site visit, real-world examples from contractors like you, and a live Q&A.
Context for why this session exists — built from the same hard-won lessons of growing a contracting business from zero during COVID. You'll see immediately that this isn't theory.
A quick self-assessment across five areas: your playbook, training, marketing, case studies, and referrals. You'll know exactly where your gaps are — and what fixing them could mean for your revenue in 6 months.
The contractors who grow fastest aren't the hardest workers — they're the ones who see patterns early. You'll get a framework for recognizing where your leads, close rates, and referrals are heading before the numbers show up.
You'll see the exact math: how 10% improvements across 5 categories compound into transformational growth. Plus the Iron Triangle framework that explains why only 9% of your buyers decide on price — and what the other 91% actually care about.
How one contractor went from slab lifts to high-value residential to commercial by targeting better zip codes — and what that shift could look like in your market. Plus a speed-to-lead experiment you can run this week to see where you stand against your competitors.
You'll understand the 6 principles behind every compelling offer — Reciprocity, Liking, Consensus, Authority, Scarcity, and Urgency — and how to weave them into your conversations naturally so homeowners feel confident choosing you.
You'll walk out with a 4-part structure for every site visit: The WOW (make the problem clear), The HOW (present options), The PROOF (reviews, testimonials, warranty), and Delivering a Compelling Offer. This is the playbook that replaces winging it.
You'll get a repeatable referral system — the 7-10 day professional courtesy call, how to move clients into a peak referral state, and the exact language that makes asking feel natural instead of awkward. Referrals become a revenue channel you control.
Everything distilled into a clear action plan you can start on this week. Plus live Q&A where contractors asked about motivating sales teams, realistic implementation timelines, and what to listen for during homeowner conversations.
Ready to Go Deeper?
Fill out the short form below to unlock the full 75-minute recording. Rewatch any section, take notes at your own pace, and start applying these frameworks to your next site visit.
Takes 30 seconds — then you're in.
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This is one of seven sessions in the Deep Lock Contractor Training Series. Explore the full program to build your technical skills and sales confidence.
Fill out the form above to access this session's recording. Our team will get you in touch with an Alchatek partner as soon as possible.
Answer at least 2 of 3 correctly to log this module as complete on your training record.
1. What percentage of a buyer's decision comes down to the sales experience you create?
9%53%100%2. What does the EDGE site-visit method stand for?
Estimate, Drill, Grout, ExitEducate, Develop a Gap, Greater Gap, Emotional ConnectionEngage, Demonstrate, Guarantee, Execute3. Per the aggregation of marginal gains, a 10% improvement across your five pipeline stages produces what?
A 10% overall gainNo measurable changeCompounding, transformational growthPass the knowledge check above to unlock module completion.
